Anyone that has set up their own business or helped create a brand knows about the pain associated with landing upon your name and brand identity. This idea of exploring a more collective way has not sprung up over night.

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Today Friday 11th December 2020 I have sold my stake in a business that I have founded and helped nurture for many years. I’ve sold not because I wanted to but because in order to pursue a long held dream I had to. There was a clear choice, pursue my dream which involved giving up The Creative or help to continue to grow the business and give up my dream.

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